The Relationship between Customers’ Loyalty and Value: An Empirical Study of Chinese Banking Industry

T.C.M. Liu, S.M. Yuen

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2010
Event2010 Global Marketing Conference at Tokyo - Tokyo, Japan
Duration: 9 Sep 2010 → …

Conference

Conference2010 Global Marketing Conference at Tokyo
CityTokyo, Japan
Period9/09/10 → …

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