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The role of social media elements in driving co-creation and engagement
Man Lai Cheung
, Guilherme Pires
, Philip J. Rosenberger
,
Wilson K.S. Leung
, Man Kit Chang
Division of Science, Engineering and Health Studies (SEHS)
Research output
:
Contribution to journal
›
Article
›
peer-review
90
Citations (Scopus)
Overview
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Keyphrases
Co-creation
100%
Value Co-creation Behavior
100%
Co-engagement
100%
Role of Social Media
100%
Medium Element
100%
Social Media Marketing
85%
Technology Products
57%
Smart Technology
57%
Consumer Value
57%
Perceived Brand Value
57%
China
42%
Value Creation
42%
Electronic Word-of-mouth
42%
Customization
42%
Wearable Healthcare
28%
Entertainment
28%
Interactivity
28%
Design Methodology
14%
Online Survey
14%
Scholarly Attention
14%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
14%
Diverse Cultures
14%
Social Media Platforms
14%
Health Wearables
14%
Marketing Literature
14%
Longitudinal Design
14%
Entertaining
14%
Trendiness
14%
Social Sciences
Social Media
100%
Co-Creation
100%
Social Media Marketing
54%
Consumer Value
36%
China
27%
Electronic Word of Mouth
27%
Interactivity
18%
Consumers
9%
Online Survey
9%
Structural Equation Modeling
9%
Media Platform
9%
Intention
9%
Economics, Econometrics and Finance
Customer Integration
100%
Value Co-Creation
100%
Internet Marketing
60%
Brand Equity
40%
Viral Marketing
30%
Partial Least Squares Structural Equation Modeling
10%
Psychology
Interactivity
100%
Intention
50%