The use of gamified online exercises, Google and Facebook certifications, and authentic assessments in undergraduate digital marketing curriculum

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2021
EventAcademy of Marketing (AM2021) Conference - Online
Duration: 6 Jul 2021 → …

Conference

ConferenceAcademy of Marketing (AM2021) Conference
CityOnline
Period6/07/21 → …

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