The use of gamified online exercises, Google and Facebook certifications, and authentic assessments in undergraduate digital marketing curriculum

Daisy Lee

The use of gamified online exercises, Google and Facebook certifications, and authentic assessments in undergraduate digital marketing curriculum

Daisy Lee

Division of Business and Hospitality Management (BHM)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2021
Event	Academy of Marketing (AM2021) Conference - Online Duration: 6 Jul 2021 → …

Conference

Conference	Academy of Marketing (AM2021) Conference
City	Online
Period	6/07/21 → …

Cite this

@conference{4ac52cadbb8c432b814f8a5ec9a11d0f,

title = "The use of gamified online exercises, Google and Facebook certifications, and authentic assessments in undergraduate digital marketing curriculum",

author = "Daisy Lee",

year = "2021",

month = jul,

language = "English",

note = "Academy of Marketing (AM2021) Conference ; Conference date: 06-07-2021",

}

The use of gamified online exercises, Google and Facebook certifications, and authentic assessments in undergraduate digital marketing curriculum

Conference

Other files and links

Cite this