Tourist typology in social contact: An addition to existing theories

Tourist-host social contact, as a unique type of social contact, is not getting sufficient attention in tourism academia considering its remarkable impacts on tourists’ travel attitudes, behaviors and long-term perceptions. The objectives of the current study are to explore the dimensions of tourist-host social contact and to contribute to the theory of tourist typology according to their dynamic nature in tourist-host social interaction. Forty-five in-depth interviews were conducted to generate insightful information. The software of NVivo 10 was applied to examine and code the transcripts. As a result, six dimensions were adopted to describe tourist-host social contact, which are purposes, determinants, activities, intensity, impacts and attitudes. Five types of tourists were pinpointed and theoretical and practical contributions of the study were discussed.