TY - GEN
T1 - Understanding determinants of customer behavioral intention in using mobile payment at convenience stores
AU - Lau, Mei Mei
AU - Lam, Aris Y.C.
AU - Cheung, Ronnie
AU - Leung, Tsan Fai
N1 - Publisher Copyright:
© 2019 Association for Computing Machinery.
PY - 2019/1/10
Y1 - 2019/1/10
N2 - Mobile payment technology has been gradually adopted all over the world, which is seen as the trend of all our future payment. In Hong Kong, using mobile payment is very common in convenience stores, so present study identifies its drivers. A questionnaire survey was conducted to obtain the attitude from customers. A total of 150 responses were collected. Data were analyzed using multiple regression analysis, and to test a theoretical framework developed from Technology Acceptance Model. The findings showed that perceived usefulness, ease of use, compatibility, and subjective norm affect customers' intention to use mobile payment. Managerial implications of the findings are also shown.
AB - Mobile payment technology has been gradually adopted all over the world, which is seen as the trend of all our future payment. In Hong Kong, using mobile payment is very common in convenience stores, so present study identifies its drivers. A questionnaire survey was conducted to obtain the attitude from customers. A total of 150 responses were collected. Data were analyzed using multiple regression analysis, and to test a theoretical framework developed from Technology Acceptance Model. The findings showed that perceived usefulness, ease of use, compatibility, and subjective norm affect customers' intention to use mobile payment. Managerial implications of the findings are also shown.
KW - Fear of obsolescence
KW - Intention to use mobile payment
KW - Perceived compatibility
KW - Perceived ease of use
KW - Perceived security
KW - Perceived usefulness
KW - Subjective norm
UR - http://www.scopus.com/inward/record.url?scp=85064511969&partnerID=8YFLogxK
U2 - 10.1145/3306500.3306549
DO - 10.1145/3306500.3306549
M3 - Conference contribution
AN - SCOPUS:85064511969
T3 - ACM International Conference Proceeding Series
SP - 357
EP - 362
BT - IC4E 2019 - 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning
PB - Association for Computing Machinery
CY - Japan
T2 - 10th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2019
Y2 - 10 January 2019 through 13 January 2019
ER -