Understanding the burnout process of microenterprises in s-commerce

Ka Shing Wilson Leung, Joyce Chu, Ludwig M.K. Chang, M.K. Cheung

Research output: Contribution to conference › Abstract › peer-review

Abstract

Australian and New Zealand Marketing Academy Conference (ANZMAC 2022), held at Perth, Australia, 5th – 7th Dec, 2022.

Original language	English
Pages	265
Number of pages	265
Publication status	Published - 8 Feb 2023
Event	The Australian and New Zealand Marketing Academy Conference 2022 - The University Club of Western Australia , Perth, New Zealand Duration: 5 Dec 2022 → 7 Dec 2022 https://www.anzmac2022.com/

Conference	The Australian and New Zealand Marketing Academy Conference 2022
Abbreviated title	ANZMAC 2022
Country/Territory	New Zealand
City	Perth
Period	5/12/22 → 7/12/22
Internet address	https://www.anzmac2022.com/

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Understanding the burnout process of microenterprises in s-commerce",

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TY - CONF

T1 - Understanding the burnout process of microenterprises in s-commerce

AU - Leung, Ka Shing Wilson

AU - Chu, Joyce

AU - Chang, Ludwig M.K.

AU - Cheung, M.K.

PY - 2023/2/8

Y1 - 2023/2/8

N2 - Australian and New Zealand Marketing Academy Conference (ANZMAC 2022), held at Perth, Australia, 5th – 7th Dec, 2022.

AB - Australian and New Zealand Marketing Academy Conference (ANZMAC 2022), held at Perth, Australia, 5th – 7th Dec, 2022.

M3 - Abstract

SP - 265

T2 - The Australian and New Zealand Marketing Academy Conference 2022

Y2 - 5 December 2022 through 7 December 2022

ER -