Unveiling the Mystery: Exploring Blind Box Marketing Through the SOR Framework and Uncertainty Marketing

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 26 Nov 2025
EventProceedings of the 46th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4 - Ronda, Spain
Duration: 26 Dec 202527 Dec 2025

Conference

ConferenceProceedings of the 46th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4
Country/TerritorySpain
CityRonda
Period26/12/2527/12/25

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