@inproceedings{b86da9fd14194b5e8b13a8e59d60eacd,
title = "Users{\textquoteright} stickiness to english vocabulary learning APPs in China",
abstract = "This study is based on mobile-assisted language learning APPs and specifically focuses on users{\textquoteright} stickiness to them. Several popular vocabulary learning mobile APPs in China are chosen for the study: Baicizhan, Shanbei, Kaixincichang, Zhimi, etc. The participants for the study are from three different age groups: 19 junior high students, 22 senior high students and 33 college students. The survey results indicate that the users{\textquoteright} stickiness to the APPs declines with age growing. Major reasons for stopping using the APPs are: the lack of intrinsic motivation, no interests after using it for a period of time, no time for it, easily forgetting about it. Three suggestions to optimize the vocabulary learning mobile APPs and to help users learn efficiently and wisely are proposed: offering a highly matched task-based reading plan for vocabulary leaning; recommending a personalized learning group for learners of similar language proficiency to join; developing specific course book-oriented vocabulary learning functions to coordinate with in-class teaching.",
keywords = "Study motivation, Users{\textquoteright} stickiness, Vocabulary learning mobile APPs",
author = "Nana Jin and Zili Chen and Jin Wang",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2018.; 3rd Annual International Symposium on Emerging Technologies for Education, SETE 2018 held in conjunction with ICWL 2018 ; Conference date: 22-08-2018 Through 24-08-2018",
year = "2018",
doi = "10.1007/978-3-030-03580-8\_23",
language = "English",
isbn = "9783030035792",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "218--226",
editor = "Haoran Xie and Wei Chen and Rynson Lau and Wanvimol Nadee and Tianyong Hao",
booktitle = "Emerging Technologies for Education - Third International Symposium, SETE 2018, Held in Conjunction with ICWL 2018, Revised Selected Papers",
}