Utilizing Societal Engagement as a Vehicle for Enhancing the Image and Sustainability of the Construction Industry

A construction industry encountering uncertain workload, difficulty in workforce renewal, and ultimately endangering its own sustainability jeopardizes not only the long-term health of the industry, but also the sustainable development of a city's infrastructures. Hong Kong is a city facing this problem and there are growing concerns within the industry that there will be an inadequate workforce to meet future demand and that the industry is unable to attract sufficient young talent, in part because of the negative image of the construction industry. This paper aims to examine the role and impact of societal engagement in infrastructure projects. The notion of using societal engagement as a vehicle for enhancing the image and sustainability of the construction industry, thereby also improving the ability to attract new entrants, is proposed in this paper. It is also suggested that the construction industry's interaction with the public should be a continuous process on a daily basis through a professional workforce that promotes safety, environmental responsibility and caring for the needs of society, rather than only during public engagement events for individual projects.