We or me? Deep or Shallow? Mean or End? How Can Conscientious Brands Best Influence Consumers’ Sustainable Behaviours?

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Pages	34
Publication status	Published - 21 Aug 2025
Event	RCGB Confernece - Hong Kong Duration: 21 Aug 2025 → 21 Aug 2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{64590702f40940759389b44339c5dfef,

title = "We or me? Deep or Shallow? Mean or End? How Can Conscientious Brands Best Influence Consumers{\textquoteright} Sustainable Behaviours?",

author = "Daisy Lee and Calvin Wan and Leung, \{Tiffany C.H.\}",

year = "2025",

month = aug,

day = "21",

language = "English",

pages = "34",

note = "RCGB Confernece ; Conference date: 21-08-2025 Through 21-08-2025",

}