We or me? Deep or Shallow? Mean or End? How Can Conscientious Brands Best Influence Consumers’ Sustainable Behaviours?

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Pages34
Publication statusPublished - 21 Aug 2025
EventRCGB Confernece - Hong Kong
Duration: 21 Aug 202521 Aug 2025

Conference

ConferenceRCGB Confernece
CityHong Kong
Period21/08/2521/08/25

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  2. SDG 13 - Climate Action
    SDG 13 Climate Action

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