When hate does not last: the evolution of brand schema in online communities

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Original language	English
Journal	Qualitative Market Research
Publication status	Published - 29 Apr 2025

Cite this

@article{c0656537d7924b61b0ff164956be737c,

title = "When hate does not last: the evolution of brand schema in online communities",

author = "\{Ul Haq\}, Shoaib and Kwok, \{Yiu Keung Ray\}",

year = "2025",

month = apr,

day = "29",

language = "English",

journal = "Qualitative Market Research",

issn = "1352-2752",

publisher = "Emerald Group Publishing Ltd.",

}